Comprehensive Brand Audit
This is a FREE 26-point guide to measure the effectiveness and strength of your brand.
Covering 3 primary sections, this guide goes through key aspects of your brand that can determine the health, impact and longevity of your business:
Core Identity
Visual Identity
Brand Performance
Why should you care?
Stronger understanding
of branding that resonates with customers on a greater level for greater engagement.
Helpful insights
on the foundational elements that help create successful brands.
Greater awareness
of the strength and weaknesses of your own brand, and ways to improve for greater impact.
DIRECTIONS: Go through each question and mark either “yes” or “no” – each “yes” equals 1 point and each “no” equals 0 points. Tally up the total at the end to see where your brand lies and decide if there are actionable steps to take for improvements. The greater your brand is structured properly upfront, the greater you can promote growth and success, while also eliminating unnecessary hindrances and failures.
If you’ve had to bootstrap your brand together due to limited resources and funds (don’t worry, we’ve all been there), then there might be key areas of your brand that are causing bottlenecks in growth and stunting conversion with your target audience, which might affect revenue. This guide is meant to be a tool to help you understand where your brand currently is, and identify weak areas that can be addressed.
Greater branding will ultimately lead to greater impact.
20% of new businesses fail during the first two years of being open, 45% during the first five years and 65% during the first 10 years. This is often caused from mis-aligned foundations that hinder longterm success.
When branding is approached and structured correctly, there is a solidified foundation that allows your business to be adaptable in varying market cycles; be more effective in targeting the right audience; generate greater revenue growth; and communicate with greater clarity within marketing and advertising media. Most often, however, a business will determine its product or service first, then slap some cheap branding on to legitimize the business, then haphazardly identify a broad audience, and maybe after a few years will identify some core values. This way of developing a brand (from the outside-in approach) only sets it up with a greater uphill battle to grow. An inside-out approach, however, will allow a brand to more effectively grow by having clear and efficient structures in place.
A great quote by Simon Sinek is “…It’s biology. People don't buy what you do; they buy why you do it and what you do simply proves what you believe”. In other words, people don’t just buy what product or service you have to offer, they buy who you are as a brand… This means that not understanding this foundation of human function and not applying it to your core branding creates greater challenges for long-term growth and success.