A local farm in Arizona, known for their reds rock and gorgeous sunsets, needed a brand identity that matched it's splendor, so we developed a logo that matched their beautiful surroundings and brand mission.
Our Objectives
01
Design a vibrant and beautiful brand logo.
We wanted to visually encompass the natural beauty of the farm location and business name into the brand identity in a creative way.
02
Develop an identity system that felt natural and organic.
The brand mission of the farm is to be all natural and 100% organic, so we needed to visualize that into the overall identity.
03
Create packaging that was bold and simple.
In a overly saturated and stimulated world, we wanted to develop packaging that communicated clearly and had impact.