A much needed refresh was required for a brand that delivers help for women struggling with their health. Where an incomplete and confusing brand/website lived before, now lives a comprehensive and lively brand identity and website.
An outdated brand identity can communicate cheap quality to customers, so we developed a new and professional identity.
The old website was confusing and lacked coherent structure, so we developed a smart layout that drives conversion.
The words we use can have a drastic impact on user engagement, so we clarified the purpose of the website and it's products.
